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Social media more than meets the eye

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With the majority of the world signed up to at least one social media site, brands start to fine tune thier social media strategies.

Twitter has roughly 200 million users making it the perfect platform to market your business but this isn’t the only way to up your web presence via social media.

Brands are always looking to boost their web pressence by a number of methods and social media has now taken centre stage, but are brands really looking at the big picture rather than just concentrating on ‘likes’ from Facebook?

There are many social media sites oozing with users but what can really help your business to become a social tycoon.

The social network Twitter is the perfect way for businesses to communicate quickly with potential customers. Re-tweeting can also help you to broaden your reach to even more people and connect with companies who have interesting stories and useful pieces of information. Sharing is essential in getting people to engage in conversation which is why pushing a mixed bag of posts is key.

There are many other tools which you can use to source information from to push to your Twitter account. TwitterFall, a site to help you to get the most out of Twitter can be used in a number of ways, one of which is to see the latest tweets about subjects which are important you. It enables you to retweet, reply and quote tweets without having to follow users.

Brands looking to use social media need to understand that whilst they want to use social media, it isn’t necessary to join every social media site in order to create the perfect strategy.


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